I recently had the pleasure of redesigning the 2Jane.com web site. We chose to create a custom ecommerce WordPress theme that would power most of the web site and use an existing .NET shopping cart to power a few select sections. WordPress was chosen because of its extreme flexibility and search engine optimization capabilities.
My role on the project
2Jane was a fairly unique opportunity as I was given carte blanche to design and build the site to achieve maximum sales and search engine visibility. With the exception of the actual design, I had the opportunity to put the majority of the site together myself. This experience gave me even deeper understanding about how WordPress themes can be pushed to new and exciting limits. Here are the first ten tasks I can remember to put 2Jane.com online as an ecommerce WordPress template.
- Hired and Art Directed a design company
- Converted the Photoshop documents to HTML and CSS
- Coded the ecommerce WordPress theme and .NET Shopping Cart framework
- Customized the posts to achieve the e-Commerce features
- Customized the shopping cart with a variety of enhancements and modifications
- Exported the existing store database and converted it to WordPress ready data
- Map existing web site links to new site to ensure minimum interruption
- Prepared images to work with new framework
- Revise, Test, Debug and Launch new website
- Train client on how to use all of the new custom features
Search Engine Optimization Success
I recently ran HubSpot’s website grader for 2Jane and was pleased to see the site scored a 99%. That means that of the millions of websites that have previously been evaluated, their algorithm calculated that this site scores higher than 99% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.
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